Hello and welcome to press PLAY: a strategy and design studio dedicated to helping founders launch projects with confidence. I started this company because I firmly believe people know what they want to achieve, they just need help understanding how to do it. Over the course of a career supporting the delivery of some of the boldest and most ambitious projects in the world, I have come to recognize that as critical as project management skills are to successful execution, it’s equally if not more important to understand the human dynamics which underpin lasting change.

Over the past two decades it has been my privilege to support a diverse group of founders, organizations and creatives in turning their ideas into reality. As an entrepreneur myself, I understand how difficult it can be to navigate the uncertainty inherent in doing something new. Launching a new idea, project or venture can be difficult and lonely, which is why we seek to support our clients with kindness, curiosity and thoughtful consideration to fully appreciate where they are trying to go so we can help them get there.